Franchise Marketing Advisory | The Jonas Agency
Franchise Marketing Advisory

Stop Guessing. Start Growing.

Marketing advisory built for franchise owners who are too busy running their business to become marketing experts—but too smart to keep wasting money on what isn't working.

30–40%
Average Paid Media Waste Eliminated

Most franchise owners are spending money on ads that don't work, vendors who oversell, and tactics that sound good but don't deliver leads. My job is to find that waste and cut it—often saving more than the cost of working together.

The Problem

  • Agencies sell you services whether you need them or not
  • Corporate provides "marketing support" that doesn't work locally
  • You don't know if your ad spend is working or wasted
  • Every vendor says you need more of what they sell
  • You're too busy to become a marketing expert yourself

The Solution

  • An advisor who doesn't sell services—just clarity
  • Local strategies that actually drive leads
  • Clear KPIs so you know what's working
  • Vendor oversight so you stop getting sold to
  • Expertise on-demand without the full-time salary

Choose Your Engagement Level

Start Here
Strategy Sprint
$3,500 one-time
Best for: Owners needing a clear diagnosis + 90-day action plan
  • Full digital audit (GBP, website, social, ads)
  • 3x strategy calls over 90 days
  • Custom prioritized action plan
  • Loom video walkthroughs
  • Email support between calls
Most Popular
Growth Partner
$2,500+ /month
Best for: Owners ready for ongoing strategic guidance
  • 2x monthly 1:1 calls
  • Slack/Voxer async support (48hr)
  • Quarterly digital audits
  • Monthly KPI reviews
  • Vendor/agency oversight
For Scaling
Scaling Sprint
$12,500 /quarter
Best for: Multi-location owners building systems
  • Everything in Advisory, plus:
  • Weekly calls
  • Implementation support
  • Corporate liaison help
  • Team training (1x/quarter)
Start Here

The 90-Day Jumpstart

$3,500 one-time
💰 Typical ROI: Clients identify $1,000–$3,000/month in wasted spend during the audit alone.

What You Get

  • Full Digital Audit — GBP, website, social, ads, reviews
  • 3x Strategy Calls — Weeks 1, 6, and 12
  • Custom 90-Day Plan — Prioritized actions with impact estimates
  • Loom Walkthroughs — Video explanations of findings
  • Email Support — Direct access between calls

This Is For You If...

  • You need clarity before committing to ongoing coaching
  • You've been burned by agencies and want an unbiased assessment
  • You're about to hire a marketing person and need direction
  • You want a defined engagement, not an open-ended retainer
Most Popular

The Growth Partner

$2,500+/month
💰 The Math: If you're spending $10K/mo on ads and I help you cut 30% waste, that's $3K/mo saved—covering the advisory fee while improving results.

What You Get

  • 2x Monthly 1:1 Calls — Your agenda, your priorities
  • Slack/Voxer Support — 48hr response guaranteed
  • Quarterly Audits — Catch drift before it costs you
  • Monthly KPI Review — Always know what's working
  • Vendor Oversight — I review proposals and hold them accountable

This Is For You If...

  • You're spending $8K–$20K+/month on marketing
  • You want a "fractional CMO" without the $150K salary
  • You're tired of agencies selling what they offer, not what you need
  • You're ready to make marketing a competitive advantage
For Scaling

The Scaling Sprint

$12,500/quarter
💰 The Math: At $12,500/quarter, that's ~$4,200/mo—less than a part-time marketing hire, with senior-level strategy.

What You Get

  • Everything in Advisory — Plus weekly 30-min calls
  • Implementation Support — I help you build, not just advise
  • Corporate Liaison — Build the case for local control
  • Ad Account Buildout — Hands-on campaign guidance
  • Team Training — 2hr session each quarter

This Is For You If...

  • You're a multi-location owner (3+) ready to professionalize
  • You're preparing to scale and need systems first
  • You have (or are hiring) marketing staff who need direction
  • You're spending $20K+/month and need hands-on optimization

Compare All Tiers

Feature Strategy Sprint
$3,500		 Growth Partner
$2,500+/mo		 Scaling Sprint
$12,500/qtr
1:1 Strategy Calls 3 calls 2x/month Weekly
Full Digital Audit ✓ Quarterly Quarterly
Custom Action Plan ✓ ✓ ✓
Async Support Email 48hr Slack 24hr Slack
Vendor Oversight — ✓ ✓
KPI Review — Monthly Weekly
Implementation Support — — ✓
Team Training — — 1x/quarter
Commitment 90 days 6-month min Quarterly

À La Carte Add-Ons

Strategy Call (90 min) $500
Digital Audit (standalone) $1,500
Ad Account Audit $750
Team Training (2 hrs) $1,000
Franchise Pitch Deck $2,500
Workshop (half-day) $5,000+

Frequently Asked Questions

How is this different from hiring an agency?

Agencies make money selling you services. I make money giving you clarity—even if that means doing less, not more.

What if I already have an agency?

Even better. I'll audit their work and hold them accountable. Think of me as your translator between "agency speak" and actual results.

How do you eliminate 30-40% of ad spend waste?

Most owners run campaigns with poor targeting, weak creative, or broken tracking. I find what's broken, cut what's not performing, and reallocate to what is.

Do you work with my competitors?

I work with one franchise brand per market. If another owner in your market wants to join, they'd need your approval.

What's your background?

Former Head of Industry at TikTok (Sports, Entertainment & Media). Worked with A24, NHL, NYT, Condé Nast. Now I help franchise owners get Fortune 500-level strategy.

Can I switch tiers?

Absolutely. Most clients start with a Sprint to get clarity, then move to Advisory. You can upgrade anytime or adjust at renewal.

Ready to Stop Guessing?

Schedule a free strategy call to see which engagement level makes sense for your business.

Schedule Your Call →