Growth Marketing Services for D2C, Sport & Lifestyle Brands
What Is Growth Marketing?
Growth marketing is a data-driven approach to customer acquisition and retention that optimizes every stage of the funnel — awareness, acquisition, activation, retention, revenue, and referral. Unlike traditional marketing, which focuses primarily on brand awareness campaigns, growth marketing uses rapid experimentation, A/B testing, and real-time analytics to identify scalable, repeatable revenue drivers.
According to McKinsey's 2025 Growth Marketing Report, companies that adopt structured growth marketing frameworks achieve 2–3x faster revenue growth compared to competitors relying solely on traditional brand campaigns. For D2C brands specifically, the difference is even more pronounced: growth-focused D2C companies see an average 47% lower customer acquisition cost (CAC) and 62% higher lifetime value (LTV) than their traditionally-marketed peers.
The Jonas Agency applies growth marketing principles specifically to D2C, sport, and lifestyle verticals — categories where social-first commerce, creator-driven acquisition, and platform-native content strategies create outsized returns when executed with precision.
Our Growth Marketing Services
Each engagement is tailored to your brand's stage, channels, and revenue goals. Here's what we deliver:
Growth Strategy & Audit
We audit your full acquisition stack — paid, organic, email, and referral — to find where revenue is leaking and where the highest-leverage opportunities sit. Includes competitive benchmarking against 5+ direct competitors, channel-by-channel CAC analysis, and a 90-day growth roadmap with specific KPIs.
FoundationCustomer Acquisition
Full-funnel paid media management across Meta, TikTok, Google, YouTube, and LinkedIn. We build awareness-to-conversion campaign architectures with creative testing frameworks that typically produce a 30–50% improvement in ROAS within 60 days. Includes audience development, lookalike modeling, and retargeting sequences.
AcquisitionConversion Rate Optimization
Landing page optimization, checkout flow analysis, and A/B testing programs designed to convert more of the traffic you're already paying for. The average e-commerce conversion rate sits at 2.5–3% — our CRO programs consistently push clients to 4–6% through systematic testing of copy, layout, social proof, and offer structure.
ConversionContent & Social SEO
Keyword-optimized content creation for social platforms and your website. We engineer content for platform algorithms (TikTok, Instagram, YouTube, LinkedIn) while building the topical authority that drives organic discovery in both traditional search and AI-powered answer engines like ChatGPT and Perplexity.
OrganicRetention & Lifecycle Marketing
Email and SMS automation sequences, loyalty program design, and win-back campaigns that increase repeat purchase rate and lifetime value. Acquiring a new customer costs 5–7x more than retaining an existing one — we build the systems that keep customers coming back.
RetentionAnalytics & Attribution
Multi-touch attribution modeling, weekly performance dashboards, and custom reporting that shows exactly which channels, campaigns, and creatives are driving revenue. We track CAC, ROAS, LTV, retention curves, and leading indicators so you can make decisions based on data, not gut feel.
MeasurementHow a Growth Marketing Engagement Works
Every engagement follows our proven 4-phase process:
Audit & Diagnose (Weeks 1–2)
Deep dive into your current performance data, competitor landscape, audience behavior, and channel mix. We identify the highest-impact levers and quick wins that can produce results within 30 days.
Strategy & Roadmap (Week 2–3)
Custom 90-day growth plan with specific tactics, budget allocation, KPI targets, and an experimentation calendar. You know exactly what we're doing, why, and what success looks like.
Execute & Experiment (Weeks 3–12)
We launch campaigns, run tests, optimize creatives, and iterate based on real-time performance data. Weekly reporting keeps you informed. Our average client runs 15–20 structured experiments per quarter.
Scale & Compound (Ongoing)
Once we identify winning channels and creatives, we scale spend systematically while maintaining ROAS targets. We build the systems and playbooks your team needs to sustain growth independently.
Growth Marketing vs. Traditional Marketing
Understanding the difference helps you evaluate which approach fits your brand's stage and goals:
| Dimension | Traditional Marketing | Growth Marketing |
|---|---|---|
| Focus | Brand awareness & reach | Full-funnel revenue optimization |
| Measurement | Impressions, reach, brand lift | CAC, ROAS, LTV, retention rate |
| Methodology | Campaign-based, quarterly planning | Experiment-driven, weekly iteration |
| Channels | TV, print, display, sponsorships | Paid social, SEO, email, influencer, CRO |
| Speed to Results | 6–12 months for measurable impact | 30–60 days for initial wins |
| Budget Efficiency | High upfront spend, variable ROI | Start small, scale what works |
| Best For | Enterprise brands building long-term awareness | D2C, startups, and brands needing measurable growth |
Results We Deliver
Ready to Scale?
Book a free 30-minute growth audit. We'll analyze your current channels, identify your highest-leverage opportunities, and outline a 90-day roadmap — no commitment required.
Book Your Free AuditFrequently Asked Questions About Growth Marketing
What is growth marketing and how is it different from traditional marketing?
Growth marketing is a data-driven approach that optimizes every stage of the customer funnel — from awareness through acquisition, activation, retention, and referral. Unlike traditional marketing which focuses primarily on top-of-funnel brand awareness, growth marketing uses rapid experimentation, A/B testing, and real-time analytics to find scalable, repeatable revenue drivers. According to McKinsey, companies that adopt growth marketing frameworks see 2–3x faster revenue growth than competitors relying on traditional brand campaigns alone.
How long does it take to see results from a growth marketing engagement?
Most clients see measurable improvements within 30–60 days of engagement. The first 2 weeks focus on auditing existing channels, identifying quick wins, and deploying initial experiments. By week 4–6, we typically have enough data to scale winning strategies. Full-funnel optimization with compounding returns generally takes 90 days to reach velocity. Our average client sees a 40% improvement in customer acquisition cost (CAC) within the first quarter.
What industries does The Jonas Agency specialize in?
The Jonas Agency specializes in growth marketing for D2C (direct-to-consumer) brands, sport and entertainment properties, and lifestyle brands. Our founder Cormac Jonas previously served as Head of Industry at TikTok and has led growth campaigns for Fortune 500 brands, giving the agency deep expertise in social-first commerce, influencer-driven acquisition, and platform-native content strategies.
How much does growth marketing cost?
Growth marketing engagements at The Jonas Agency typically start with a strategy and audit phase, followed by ongoing execution. Pricing depends on scope, channels, and ad spend under management. We offer a free 30-minute consultation to assess your current growth stack and provide a custom proposal aligned to your revenue goals.
What metrics do you use to measure growth marketing success?
We track metrics across the full funnel: customer acquisition cost (CAC), return on ad spend (ROAS), lifetime value (LTV), conversion rate by channel, retention rate, and revenue per user. We also measure leading indicators like engagement rate, email capture rate, and content share velocity. Every client receives a weekly performance dashboard with actionable insights, not just data.